UNA Pressroom

University Of North Alabama Sees Great Success With Inaugural Day Of Giving Event

Dec. 08, 2016

Michelle Eubanks, UNA, at media@una.edu, 256.765.4392 or 256.606.2033

Bryan Rachal, University Communications

FLORENCE, Ala. - Taking a page from #GivingTuesday, the University of North Alabama Foundation hosted the first ever UNA Giving Day Nov. 29, to coincide with the global day of philanthropy.

Haley Brink, director of annual giving at UNA, said they weren't looking for a set amount of money to raise, they were more concerned with the number of people who gave during the 24-hour fundraising drive.

"We had initially set a goal of 100 donors for the whole day," said Brink. "We were thrilled to get over 220 donors who helped us raise over $41,000. Everybody really came together on this and we're just so thankful for their support," she said.

While the event mainly focused on social media, the University also hosted a phone-a-thon during the day and set up credit card machines around campus to collect additional donations.

Official numbers show UNA raised $41,868 from 224 donors, with a majority of the money going toward current use funds in the foundation. Twenty-four of the donors were first-time donors to UNA. Brink said they hope to increase in both amount and new donors next year.


The University of North Alabama is an accredited, comprehensive regional state university offering undergraduate and graduate degree programs through the colleges of Arts and Sciences, Business, Education and Human Sciences, and the Anderson College of Nursing. Occupying a 130-acre campus in a residential section of Florence, Alabama, UNA is located within a four-city area that also includes Tuscumbia, Sheffield and Muscle Shoals. UNA also operates a renowned collegiate athletic program in NCAA Division II's Gulf South Conference. The University of North Alabama is an equal opportunity institution and does not discriminate in the admission policy on the basis of race, color, sex, religion, disability, age or national origin.