The purpose of Zeta Tau Alpha is the intensifying of friendship, the fostering of a spirit of love, the creating of such sentiments, the performing of such deeds, and the molding of such opinions as will be conducive to the building up of a purer and nobler womanhood in the world. The mission statement is: “To make a difference in the lives of our members by developing the potential of each individual through innovative programming, which emphasizes leadership development, service to others, academic achievement and continued personal growth for women, with a commitment to friendship and the future based on the sisterhood, values and traditions of the past.” Zeta Tau Alpha has been “Seeking the Noblest” since October 15, 1898.