John E. Cicala
Associate Professor, Marketing
Courses Taught
- MK 698 - Independent Study/Research
- MK 687 - E-marketing
- MK 663 - Key Account Management
- MK 630 - Social Media Marketing
- MK 620 - Sales Tech for New Bus Dev
- MK 499 - Independent Study-Practicum
- MK 492 - Retail & E-Commmerce
- MK 487 - Digital Marketing
- MK 479 - Marketing Research
- MK 455 - Hospitality & Tourism Mktg
- MK 375 - Social Media Marketing
- MK 360 - Principles of Marketing
Education
- Business Administration - Marketing and Supply Chain Management (PhD)
The University of Memphis - Business Administration - Marketing (MBA)
The University of Memphis - Theatre and Communication Arts - Film and Videotape Production (BA)
Memphis State University
Selected Intellectual Contributions
- John E. Cicala, Timothy D. Butler, and Tiff Butler. 2021. Marketing Matters.
- Zhuofan Zhang, Fernando Jimenez, and John E. Cicala. 2020. Fear of Missing Out: A Self-Concept Perspective. Psychology & Marketing
- John E. Cicala. 2019. Does Technological Self-Efficacy Decrease Job Insecurity Among New Salespeople?”.
- John E. Cicala. 2019. Is Social Media Diminishing the Active Listening Skills of Salespeople?”. Proceedings of the 2019 AMA Winter Marketing Educators' Conference
- John E. Cicala and Timothy D. Butler. 2019. Is Social Media Making the Sales Call a Lost Art or a Lost Cause?”.