|
| |
|
BANK ONE
The Jamie Dimon Show
He's tough. He's loud. He's irrepressible. He's above reproach. And he's
just what Bank One needed.
FORTUNE
Monday,
July 22,
2002
By Shawn Tully

|
It's showtime at the gargantuan, glass-framed McCormick Plaza in
Chicago. En route to the stage, Jamie Dimon, the 46-year-old CEO of
Bank One, gets ambushed by rowdy revelers squirting foamy strands of
Silly String. Can in hand, Dimon fires a gooey salvo to rebuff his
attackers, then strides to the podium to the thumping pulse of
Steppenwolf's "Born to Be Wild." It's the kind of
rank-and-file crowd he owns, a conga-line prancing, Hawaiian
lei-sporting, banner-shaking sea of systems analysts, loan officers,
and branch managers.
"What do I think of our competitors?" Dimon shouts by way
of intro. A slim, handsome 6-footer with iron-gray hair, Dimon yanks
off his turquoise tie and chops the air like a karate master. "I
hate them! I want them to bleed!"
Then, in what seems to be a masterful tonal switch, he turns from
pep-rally arrogance to locker-room inspiration. "Winning isn't
about patents or your IQ or where you went to school," he says,
punching out the clauses in his staccato Queens accent. "It's
about one thing--how much you want it!" The crowd is his.
Spend a week, a day, or even a good hour with Jamie Dimon alongside
his troops and you realize, yes, the crowd belongs to him. The bond is
palpable, and typically long-lasting. But it isn't just his natural
showmanship that employees respond to. There is something else
entirely--and that's what lies at the heart of this study in
leadership. In a business climate plagued by accounting scandals and
insider malfeasance, Dimon is an antidote--a back-to-basics,
in-the-trenches manager who cares little for grand five-year plans or
big mission statements. ("I'd rather have a first-rate execution
and second-rate strategy anytime than a brilliant idea and mediocre
management," Dimon growls.) Though he is a brutally tough
businessman and unforgiving of failure, he is--to his fiber, it
seems--intolerant of funny numbers and fudging. If he gets so much as
a whiff of that, say dozens of peers and disciples, he's likely to
erupt in fury. In other words, he is the right CEO for a very wrong
time in corporate America.
That's not to say Dimon is a saint. He is, in fact, an insanely
demanding, emotional manager who often drives his troops crazy. Yet if
it's important to investigate what works in the executive suite along
with what's clearly broken, then the man from Bank One is one for the
textbooks. As Arthur Levitt, the crusading former chairman of the SEC,
puts it, "Jamie Dimon is the un-Enron."
Since joining the troubled Midwestern financial giant at the peak
of the bull market lunacy in early 2000, and before as the partner of
Sandy Weill (the mentor who would later fire him at Citigroup), Dimon
has been pounding the same sober message like a jackhammer. His letter
in Bank One's 2000 annual report--a manifesto for rock-ribbed
financial management that looked quaint at the time--so impressed
Warren Buffett that the Shakespeare of the genre wrote Dimon calling
it "just about the best I've ever witnessed."
More remarkable still is the otherworldly effect Dimon's articles
of faith have had on one of the unholiest messes in regional banking.
In two short but intense years, this CEO has managed to set in motion
a dramatic turnaround. Dimon has pared expenses at the company, which
is the Midwest's largest bank and America's third-biggest issuer of
credit cards, by an astounding 16.6%, or $1.8 billion. That has
cushioned Bank One from big loan losses that could have pushed it into
bankruptcy. The company is now solidly profitable. Under Dimon it
earned $2.6 billion last year, compared with a $511 million loss in
2000. Since he arrived, ONE's share price has jumped 34% to $38,
adding $15 billion in market value and beating the BKX bank index gain
of 3%.
Consider the context for that transformation. Bank One is the
product of a $29 billion 1998 merger between the old Banc One of
Columbus, Ohio, a big retail outfit in the Midwest and Southwest, and
First Chicago NBD, a venerable corporate bank with a long tradition of
lending to medium-sized manufacturers. The deal posed the classic
problem of mergers of equals: Neither side was in charge. "The
two camps would argue for months over whether retail or corporate
should get the big resources, which people from which former bank
should run the businesses, and everything else," says Dave
Donovan, head of human resources at Bank One and a veteran of First
Chicago.
Banc One and First Chicago were products of multiple mergers of
their own, yet they had failed to impose strong central control on the
banks they'd bought. Different regions set their own guidelines for
making loans, sewing a crazy quilt of credit standards. It seemed top
management could agree on just one thing: Everyone wanted to grow
revenues as rapidly as possible. The quickest route was piling on
risky loans.
The pressure on lending was exacerbated by the need to make up for
plunging profits at First USA, the credit card business that Bank One
bought in 1997 for a lofty $8 billion. In the early days of the
merger, First USA disastrously mistreated its cardholders, bumping
rates from 4.5%, say, to 19.9% if they paid even one day late on just
two occasions. Customers departed in droves.
|
With the stock diving, Bank One's board looked for a savior. They
seemed to find it in Dimon, a former Wall Street wunderkind who had
been president of Citigroup. For the previous 16 months, though, he'd
been on the sidelines, ever since being ousted by his former mentor
Sandy Weill. Right away Dimon recognized the opportunity. "This
was my one big shot," he says. "How many times will big
banks change their CEOs in the next three or four years, and of those,
how many will hire an outsider?"
He knew surprisingly little about Bank One when he arrived. Still,
he made an amazing gesture, buying $58 million in his new employer's
stock with his own money, at $28 per share. "I didn't know if the
stock was worth $35 or $20--$20 is more likely," he says. "I
just thought I should eat my own home cooking."
Right from the start, Dimon terrified everybody. No one at the
Midwestern bank had ever seen anything like his management style. He
was snappy, rude, and intrusive--a manic, whirling dervish--in the
midst of this courtly Middle American realm. "He's got his hand
in absolutely everything," marvels Jim Boshart, a former
Citigroup executive who heads commercial banking at Bank One. "He
can't help himself."
The Dimon style is an outgrowth of a passionate, obsessive
personality. He talks in a cascade of broken sentences. "Talking
to Jamie is like drinking from a fire hose," says Linda Bammann,
head of risk management for the bank.
Nor does his obsessiveness fade in different time zones. When Dimon
was traveling in South Korea last year, he placed calls to each of his
top lieutenants on Bank One's ninth floor around 4:00 p.m. on a
Friday--a sort of executive bed check. "One after another, people
walked out of their offices and proudly announced that Jamie had
called them--at 6:00 a.m. Korean time, no less," recalls Dick
Wade, head of Bank One's middle-market business in Michigan and Ohio.
"Then it dawned on all of us. He wanted to make sure we weren't
off playing golf!"
In Jamie's world, time--even Friday afternoons in summer--is too
precious to waste. He's famous for his one-minute meetings. "Once
he strips all the information he wants, you're no longer sitting there
in his eyes," says Wade. "If you're still there physically,
that's your problem."
It was with that kind of speed that Dimon dissected Bank One's
fundamental weakness: The company was ramping up its financial
offerings--car loans, brokered home-equity loans, even huge corporate
credits--without really bothering to check if they were making money.
Yes, such loans looked profitable, but that was only because the
economy was so balmy. No one, it seemed, had bothered to analyze what
would happen when a recession inevitably rolled in. At first Dimon was
incredulous. "You don't run a business hoping you don't have a
recession," he shouts.
Drawing on his years with Weill, Dimon started demanding defensive,
plan-for-the-worst management. But Bank One's executives were mostly
the wrong crew to lead the revolution. "The worst ones showed up
at my door the first day to bullshit me," he recalls. "They
were pretty good at it, by the way. They had 30 years'
experience."
"People thought he was nuts," says Donovan, the human
resources boss. "He'd yell, 'How can you run your business
without knowing that!' or 'Your own people think you're weak, not me!'
" On trips to Columbus or Wilmington, his first question to sales
reps or branch managers was always, "What do you think of your
boss?"
In the past two years Dimon has replaced 12 of his top 13 managers,
hiring seven outsiders and plucking five quiet but competent Bank One
veterans from the ranks. Loyalists from his past life flocked to the
Chicago bank, with star managers choosing Dimon-hard adventure over
comfort. Charlie Scharf, who now runs the bank's retail business,
joined in 2000 from his post as CFO of Citigroup's corporate and
investment bank. "It wasn't really a choice," says Scharf,
whom Dimon had mentored in an earlier job. "I'm just following
the best leader I've ever seen." Three months later Boshart
arrived, shortly after retiring from his job as co-CEO of Citigroup's
European investment bank, followed by CFO Heidi Miller, whom Dimon had
first hired back at Primerica in 1992. "This is a topnotch team
that could run a far bigger company than Bank One," says
Prudential's star banking analyst Mike Mayo. "Bank One's got
plenty of problems, but Dimon has built the team to make it a
success."
|
The team was everything to Dimon. In his own words, he was back
where he belonged, "back in the huddle." But for the first
time it was Dimon calling the plays.
He'd waited a long time. In 1982, at the age of 26, Dimon found the
mentor who would guide him for nearly all his business life. Straight
out of Harvard Business School, he took an assistant job for a
restless, supremely self-confident dealmaker named Sanford Weill, who
had sold his own brokerage firm to American Express and later became
company president. After a clash with Amex CEO James Robinson,
however, Weill got pushed out. Dimon followed his boss into the
wilderness.
Weill and his protege set up shop in a modest office in the Seagram
Building. In 1986 Weill took the reins at Commercial Credit, an ailing
outfit in Baltimore that made high-interest loans to miners, nurses,
and factory workers. It would be hard to invent a less glamorous
comeback vehicle. "The Commercial Credit crew were rebels,
refugees from big corporate jobs who hated bureaucracy and wanted to
do it their own way," recalls Bob Lipp, now CEO of Travelers
Corp. It was no-frills all the way. At the board meetings lunch was
burgers and fries.
A raucous family atmosphere prevailed, complete with the screaming.
"Jamie and Sandy were loud; they were always yelling at one
another," says Scharf. "Then Jamie would bellow out a point,
and Sandy would grin and say, 'I got it!' "
In some ways Weill and Dimon were an unlikely twosome. Weill loves
the New York social whirl and plush European vacations; Dimon is an
outdoorsman. His entire life, friends say, is work and family--the
ultimate vacation is camping out in the Alaskan wilds with his wife,
Judy, and their three daughters.
But in business, Dimon and Weill clicked beautifully, forging a
partnership that would sustain 16 years of spectacular dealmaking.
From the tiny base of Commercial Credit they built an insurance,
brokerage, and investment-banking empire, buying Primerica (owner of
Smith Barney), Shearson, and Travelers in 1993. Then, after taking the
Travelers name, they added Aetna's property and casualty business in
1996 and Salomon Brothers in 1997.
Weill and Dimon used a strategy that would foreshadow the latter's
approach at Bank One: a sound, conservative management that let them
become "predator, not prey," to use Dimon's words. The
opportunity to do the best deals would come during economic
downturns--not booms, when prices were too high.
So the duo kept a close eye on the balance sheet and relentlessly
pared costs. As a result their stock price, even in bad times,
performed far better than their rivals'. That gave them a strong
currency with which to acquire targets, typically at the bottom of the
market. They loved buying companies in distress. "Jamie never
believed in paying big premiums in a hot market," says Steve
Black, a Travelers veteran who is now chief of equities at J.P. Morgan
Chase. "For Jamie, that meant you weren't in control, that you
had to do a deal."
Weill was the brilliant strategist with a golden gut for bargains.
Details weren't his strength. "In the beginning, no one had
titles at Commercial Credit," recalls Dimon. "We're sitting
around those ratty offices, and Sandy tells the crew, 'You guys figure
out how to organize the management. I'm going to lunch.' "
But Weill couldn't have built his empire without Dimon's hands on
every button and lever. "Jamie ran tough, realistic numbers on
every deal," recalls the commercial-banking unit's Boshart. Adds
Black: "Jamie was incredible at execution. He did a large part of
the nuts-and-bolts integration that made those deals such big
successes."
Eventually the difference in styles created its own stress. By the
time Travelers bought Citicorp in 1998 to create Citigroup, the
world's biggest player in financial services, the relationship between
Dimon and Weill stood near the breaking point. According to Travelers
insiders, Weill began to resent Dimon as early as 1995, when newspaper
stories reported that many of the top brass regarded Dimon, not Weill,
as their real boss. A year later Weill's daughter, mutual fund
executive Jessica Bibliowicz, asked Dimon to make her head of asset
management at Smith Barney. Dimon refused, raising his mentor's ire.
|
The tension boiled at Citigroup. Weill appointed Dimon to head of
corporate and investment banking--not on his own, but in a
power-sharing arrangement with no fewer than two other co-heads. Dimon
and his co-heads hated the unwieldy troika. But he was especially
angered when Weill didn't name him to Citigroup's board. Dimon
unleashed his arrogant streak, grousing often and loudly. On Nov. 1,
1998, Weill fired Dimon. "I was part of the reason the
relationship deteriorated," admits Dimon. "I was pretty
nasty to Sandy, very tough on him. We argued so much he probably got
tired of listening to me." Dimon broke the freeze by inviting
Weill to lunch at the Four Seasons in New York a year after their
rift. "We had laughs about the old days," says Dimon.
With Bank One, everything Dimon had learned from his mentor Weill,
all the skills he'd honed salvaging troubled companies, was put to
use--and then some. The scope of the bank's credit problems--the
problems he had just inherited--was overwhelming. In the rush to swell
its loans to big corporations, Bank One was charging interest rates
that were far too low.
Dimon boosted Bank One's loan loss reserves, in several steps, by
$2.2 billion. He systematically examined the profitability of each
relationship, company by company. If customers were merely borrowing
money and had no other business with the bank, then Bank One was
losing money on the relationship. Dimon knew that customers would have
to purchase other Bank One products in addition to cheap
loans--derivatives, bond underwriting, asset management, or treasury
services--in order for the relationships to become profitable for Bank
One. If they just wanted to borrow money, Dimon declined to renew the
loans. By paring unprofitable, mainly high-risk credit, he shrank Bank
One's portfolio by 33%, or $50 billion. The move proved prescient:
Bank One avoided about $1 billion in losses by reducing loans and
limiting new credit to dicey, now-stricken telecom players when they
still looked healthy.
Auto leases presented another disaster. The old Bank One cherished
the product for its rapid growth and amassed an $11 billion loan
portfolio. But the fun house contained a skeleton. The bank's former
managers had predicted that it would resell the cars, once the leases
expired, for $6 billion, or an average of $25,000 per vehicle. Dimon
was suspicious. He spent days combing over industry stats, quizzing
friends at other banks, even grilling leasing executives at car
companies that borrowed from Bank One. "These were smelly, stinky
old used cars!" he fumes. "I found out used-car prices had
dropped 10%, and that we'd overestimated their value in the first
place!" Their real resale value, he reckoned, was less than
$22,000. Dimon booked $757 million in losses and write-downs. Bank One
has since cut auto leases by 90%.
Nowhere was the lack of uniform lending standards more damaging
than in the middle market. Bank One is one of America's three biggest
lenders (behind Bank of America and alongside Wells Fargo) to
companies with sales between $10 million and $250 million. It's
especially strong in Midwestern manufacturers as varied as parts
makers for Caterpillar and meat suppliers to McDonald's. Even as the
economy started weakening in mid-2000, Bank One was ladling easy
credit to flimsy customers. In part Dimon blames himself. "We
were supposed to be so good at middle-market lending that I was slow
waking up to the problems," he confesses. Then the recession hit
the Rustbelt full-bore. Dimon saw far bigger losses coming than the
middle-market veterans had predicted. "They said we'd peak losing
70 basis points. History told me it would be around 100," says
Dimon. "The losses hit 180!"
Dimon unleashed his rage in a showdown with his middle-market
managers. A Bank One veteran, since departed, dared posit that the
situation wasn't dangerous. Dimon exploded. "If you were running
a stand-alone company, the FDIC would close you down! Your name would
be mud!" Undaunted, the manager blamed the losses on problems in
the Rustbelt. "The Rustbelt?!" yelled Dimon. "Comerica
and Fifth Third are in the Rustbelt! Their losses are half our
losses!" Middle-market executive Wade was on the phone from his
fifth-floor office in Detroit. "If I'd held out the phone, you
could have heard him on the ninth floor," says Wade. The message
registered. Bank One has established rigorous nationwide credit
guidelines for middle-market loans. The big ones--$30 million and
up--need approval from a credit committee of top officers.
The credit card business is also rebounding. Dimon is winning back
First USA customers by investing heavily in marketing and customer
service. The attrition rate has fallen from an appalling 20% to around
10%, the industry average. Last year earnings jumped from practically
zero in 2000 to $946 million, still shy of the $1.1 billion peak in
1999 but a substantial improvement.
Strangely, for a down-and-dirty dealmaker, what excites Dimon most
is slaying what Prudential's Mayo calls part of Bank One's
"Cerberus": a hodgepodge of computer systems. As a vestige
of poorly integrated mergers, Bank One now runs seven deposit systems,
three clearing networks, and five wire transfer platforms. Plus it
needs separate maintenance contracts for each system, which are far
more expensive than a single contract, and pays a king's ransom in
software programming. Today the company spends 16% of noninterest
expenses on computer systems. Wachovia and Wells Fargo, by contrast,
spend around 10%.
From the start, Dimon demanded that Bank One accomplish what his
troops regarded as impossible: knitting together the computer systems.
For Dimon, the main reason wasn't even cost. "Unless the
computers talk to each other, you can't do acquisitions," he
says. "You can't build a great bank."And building is what
Dimon learned to do so well under Weill.
The question on many a mind these days is, Now that Bank One is
back on its feet, will Dimon start buying? A few months ago rumors
were flying that he was talking to Bear Stearns. But Dimon candidly
says the best strategic match is a regional bank, probably one smaller
than Bank One.
The problem is that most of them, like Comerica, Fifth Third, and
National City, are pricey right now. And Dimon doesn't like high
prices. What about a merger of equals? Dimon considers the question on
his Falcon 900 corporate jet flying back from Columbus, between
popping open bottles of chardonnay for his lieutenants, denouncing
golf, and trashing exclusive country clubs. "A merger of equals
can work," he says. "It didn't work for Bank One, but it did
work for Citigroup." He takes a sip of wine. "But you've got
to decide in advance who's gonna run things."
If Jamie Dimon wants to be your partner, guess who that's gonna be.
|
|